Comment on How Ikea’s designers chose their favorite vintage pieces for the new anniversary collection

How Ikea’s designers chose their favorite vintage pieces for the new anniversary collection

Ikea’s head of global product design dug through the archives to find the perfect pieces for the Nytillverkad collection. Four months ago, Ikea previewed a new collection to commemorate its 80th anniversary. The Nytillverkad collection, which has now officially launched, made headlines across the design world. But it left us wondering: How did a brand that has been so prolific for 80 years—a brand with more than 10,000 products in its range today—select which items should return to the spotlight?

 

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