Ikea’s head of global product design dug through the archives to find the perfect pieces for the Nytillverkad collection. Four months ago, Ikea previewed a new collection to commemorate its 80th anniversary. The Nytillverkad collection, which has now officially launched, made headlines across the design world. But it left us wondering: How did a brand that has been so prolific for 80 years—a brand with more than 10,000 products in its range today—select which items should return to the spotlight?

Topics:  read full story   nytillverkad   ikea   pieces   anniversary   collection   brand   design   

 

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