Comment on June is Pride month, but for brands it’s “put up or shut up” time

June is Pride month, but for brands it’s “put up or shut up” time

In the face of rising attacks against the LGBTQ+ community, how companies can be allies and deal with the anti-woke movement directly. When Target partnered with the popular artist and LGBTQIA+ activist Chella Man in October 2021, there was no public outcry or protest. The retailer released a short video focused on his book Continuum, and his experience as a deaf, transgender, genderqueer, Jewish person of color.

 

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