In the face of rising attacks against the LGBTQ+ community, how companies can be allies and deal with the anti-woke movement directly. When Target partnered with the popular artist and LGBTQIA+ activist Chella Man in October 2021, there was no public outcry or protest. The retailer released a short video focused on his book Continuum, and his experience as a deaf, transgender, genderqueer, Jewish person of color.