Aunt Jemima products will be gone from grocery shelves in June, and in their place will be bottles of syrup and boxes of pancake mix labeled Pearl Milling Company. The change comes one year after the company that makes them announced it was reckoning with the longtime image’s racist roots and rebranding.The products still will bear a similar red label and font, but will no longer feature Aunt Jemima, a character originally based on the caricature of the enslaved “mammy” who raised her master’s white children.PepsiCo, the owner of Aunt Jemima’s parent company Quaker Oats, worked with “consumers, employees, external cultural and subject-matter experts and diverse agency partners to gather broad perspectives and ensure the new brand was developed with inclusivity in mind,” it said in a news release on Tuesday.“It is the start of a new day,” reads the announcement on the website where the Aunt Jemima brand recounts its 131-year history.
Comment on Aunt Jemima drops the stereotype, rebrands as Pearl Milling Company
Washington Post, The Gazette (Cedar Rapids)
Wed, 02/10/2021 - 11:06am
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