Aunt Jemima products will be gone from grocery shelves in June, and in their place will be bottles of syrup and boxes of pancake mix labeled Pearl Milling Company. The change comes one year after the company that makes them announced it was reckoning with the longtime image’s racist roots and rebranding.The products still will bear a similar red label and font, but will no longer feature Aunt Jemima, a character originally based on the caricature of the enslaved “mammy” who raised her master’s white children.PepsiCo, the owner of Aunt Jemima’s parent company Quaker Oats, worked with “consumers, employees, external cultural and subject-matter experts and diverse agency partners to gather broad perspectives and ensure the new brand was developed with inclusivity in mind,” it said in a news release on Tuesday.“It is the start of a new day,” reads the announcement on the website where the Aunt Jemima brand recounts its 131-year history.
Aunt Jemima Drops The Stereotype, Rebrands As Pearl Milling Company
Washington Post, The Gazette (Cedar Rapids)
Wed, 02/10/2021 - 11:06am
Sections: u.s.
Topics: Iowa Linn County Cedar Rapids
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BING NEWS:
- Fact Check: ‘Aunt Jemima’ branding will not return to PepsiCo packaging
PepsiCo dropped the “Aunt Jemima” brand logo from its food products in 2020 after it was criticized as racist and a company spokesperson told Reuters the packaging is not returning as social media ...
11/27/2024 - 3:49 am | View Link - Aunt Jemima rumored to be returning to stores’ shelves after mass removal
After facing years of scrutiny, the food conglomerate finally recognized that “Aunt Jemima’s origins are based on a racial stereotype ... to be called Pearl Milling Co.?
10/30/2024 - 5:42 am | View Link - Aunt Jemima to change branding based on 'racial stereotype'
US company Quaker Oats has announced it will rename its Aunt Jemima line of syrups and foods, acknowledging the brand was based on a racial stereotype. For over 130 years, the brand's logo has ...
06/16/2020 - 1:00 pm | View Link - More
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