Comment on Foursquare says IHOP’s “IHOb” rebrand was an IFLOP

Foursquare says IHOP’s “IHOb” rebrand was an IFLOP

The name change played well on social media, but Foursquare’s location data suggests it didn’t translate into actual foot traffic. Last week, my beloved International House of Pancakes (IHOP) changed its name to IHOb, or the International House of burgers. It was a big-time rebranding and, well, a pivot from flapjacks to hamburgers.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News