The name change played well on social media, but Foursquare’s location data suggests it didn’t translate into actual foot traffic. Last week, my beloved International House of Pancakes (IHOP) changed its name to IHOb, or the International House of burgers. It was a big-time rebranding and, well, a pivot from flapjacks to hamburgers.

Topics:  foursquare s   pancakes ihop    ihob   ihopb   burgers   i d    read full story   international house   pancake   rebrand   change   didn   

 

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