De Beers has long fought against the sale of "synthetic" carbon chunks as gemstones -- a losing battle given that telling the difference between lab-made carbon chunks and carbon chunks from underground isn't happening without very expensive machines. Now they've given up, and will sell their own carbon chunks. The brand, called Lightbox, will offer synthetic diamonds at a fraction of the price it charges for stones pulled out of the earth.
Comment on De Beers to sell lab-made diamonds as gemstones
Rob Beschizza, Boing Boing
Wed, 05/30/2018 - 2:18am
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