De Beers To Sell Lab-made Diamonds As Gemstones

De Beers has long fought against the sale of "synthetic" carbon chunks as gemstones -- a losing battle given that telling the difference between lab-made carbon chunks and carbon chunks from underground isn't happening without very expensive machines. Now they've given up, and will sell their own carbon chunks. The brand, called Lightbox, will offer synthetic diamonds at a fraction of the price it charges for stones pulled out of the earth.

Topics:  de beers ceo bruce   cleaver   de beers   lightbox   sell   lab-made   diamonds   gemstones   carbon   chunks   synthetic   lab-grown   affordable   jewelry   fashion   

 

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