Well, at least it’s not another subscription service. Turner today announced the forthcoming launch of its new live sports streaming service, Bleacher Report Live, which is expected to roll out in April. The service, which can also be referred to as B/R Live, takes its name from the popular online destination for sports fans that Turner acquired in 2012 as a means of courting a more millennial audience. Most notably, the new service will offer a pay-per-game option for those who just want to tune into individual games, without having to commit to yet another subscription. B/R Live will provide access to a range of sporting events, such as the UEFA Champions League and UEFA Europa League, NBA League Pass games, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, Red Bull Global Rallycross, World Arm Wrestling League and others. Specifically, the NBA League Pass will allow fans to purchase and watch live NBA games in progress at a reduced price, which isn’t something that’s been done before. The NBA games will also be available in the NBA App and on NBA.com, in addition to B/R Live, starting with the 2018-2019 regular season. B/R Live enters a market where streaming sports services already exist, and takes a knowing approach to differentiating its offering from the others.