Comment on New look Abercrombie & Fitch actually connecting with younger consumers

New look Abercrombie & Fitch actually connecting with younger consumers

Abercrombie & Fitch Co.'s sales may not have turned positive yet, but consumers' impressions of the brand may have. The New Albany-based retailer has been in a multi-year same-store sales decline as it grapples both with a struggling retail industry overall and the ghosts of the exclusionary attitude it espoused back in its heyday.

 

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