Abercrombie & Fitch Co.'s sales may not have turned positive yet, but consumers' impressions of the brand may have. The New Albany-based retailer has been in a multi-year same-store sales decline as it grapples both with a struggling retail industry overall and the ghosts of the exclusionary attitude it espoused back in its heyday. Leadership has remodeled stores and repositioned brands in an attempt to regain traction with younger shoppers. According to researcher YouGov BrandIndex, the company…
New Look Abercrombie & Fitch Actually Connecting With Younger Consumers
Dan Eaton, Biz Journals
Fri, 11/10/2017 - 5:38am
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