Comment on Granola boom shows Japan working women are good for business

Granola boom shows Japan working women are good for business

Calbee’s granola snack had been around for 20 years, with no real change to its recipe or sales. Then a female marketing executive turned things around by pitching the cereal as a time-saver for a growing class of Japanese consumers just like her: working mothers. The strategy clicked, revenue jumped and so did the snack maker’s stock price.

 

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