Calbee’s granola snack had been around for 20 years, with no real change to its recipe or sales. Then a female marketing executive turned things around by pitching the cereal as a time-saver for a growing class of Japanese consumers just like her: working mothers. The strategy clicked, revenue jumped and so did the snack maker’s stock price.
Granola Boom Shows Japan Working Women Are Good For Business
Lisa Du, Shoko Oda, Denver Post: Business
Wed, 08/23/2017 - 4:00am
Topics: prime minister shinzo abe s chairman akira matsumoto some kathy matsui goldman sachs group inc bloomberg world economic forum s gender gap report yumiko aboshi june when what aboshi calbee s tokyo europe aboshi s tokyo s march granola masashi mori tokyo-based credit suisse group ag as amazon holdings co corp s roomba global in calbee s if japan abe i calbee aboshi calbee s granola frugra i m years cereal revenue year female sales moms snack number food headquarters month consumers team boost stock jumped push market percent meal woman customers managers vacuum potato company target breakfast
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