Comment on Mark Patinkin: 'Cooler & Warmer' a miss but it was close

Mark Patinkin: 'Cooler & Warmer' a miss but it was close

It seems clear that "Cooler & Warmer" is on life support.Admittedly, it beats Connecticut's slogan based on a kitchen spice, but here’s the problem:Most folks didn’t "get" it — not at first glance. Not even after 30 seconds or, frankly, a few hours.That's the kiss of death for a slogan.

 

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