It seems clear that "Cooler & Warmer" is on life support.Admittedly, it beats Connecticut's slogan based on a kitchen spice, but here’s the problem:Most folks didn’t "get" it — not at first glance. Not even after 30 seconds or, frankly, a few hours.That's the kiss of death for a slogan.
Mark Patinkin: 'cooler & Warmer' A Miss But It Was Close
Mark Patinkin, The Providence Journal
Wed, 03/30/2016 - 7:00pm
Sections: u.s.
Topics: Rhode Island Providence County Providence
RELATED ARTICLES
- Friend of the court: Therapy dogs get trial run in R.I. courthouses
The Rhode Island judiciary began working with Windwalker Professional Pet Assisted Therapy to bring therapy dogs into the McGrath Judicial Complex in South Kingstown at the urging of Family Court Magistrate Paul T. Jones Jr. and his wife, Linda, both of whom sit on the Windwalker advisory board. More - From a taste of summer last weekend to a winter storm next weekend
PROVIDENCE -- After last weekend's temperature touched 70 degrees and broke records, this weekend could bring a snow storm to Southern New England."There is potential for significant accumulating snowfall across southern New England," the National Weather Service says in its forecast discussion. More - Airline employee took woman's number from her bag tag, then followed her on a flight, lawsuit says
Ashley Barno was in a boarding area at San Diego International Airport, awaiting a Chicago-bound flight, when a message from an unfamiliar number flashed across her phone, saying hello and asking how she was doing. The person then added, "Btw I must tell you that you are gorgeous!" Barno thanked the sender for the flattery and asked again for his name. More - Providence panel urged to support ban on housing discrimination based on income source
Proposed ordinance grows from frustration over similar bills dying in R.I. House for four straight years. More - U.S. had early warning about Iran's missile strikes on bases in Iraq
AIN AL-ASAD AIR BASE, Iraq — American troops were informed of an impending missile barrage hours before their air base in Iraq was struck by Iran, U.S. military officials said Monday, days after the attack that marked a major escalation between the longtime foes.At 11 p.m. More
Welcome to Wopular
Wopular is an
online newspaper rack,
giving you a summary view of the top headlines from the top news sites.
Senh Duong (Founder)
Wopular,
MWB,
RottenTomatoes
MoviesWithButter : Our Sister Site
- "Expendables 4" Starts Shooting This Fall, Says Randy Couture at the Arnold Sports Festival more
- “Expendables 4” Gets Funding Interest from “Ip Man 3” Financier more
- "Ip Man 3" Distributor Suspected of Box Office Fraud, Parent Company Loses $200M in Market Cap more
- Yen Targets "Ip Man 4" for 2018 Release; Discusses Film with Director, Producer more
- "Ip Man 3" Shatters Expectations with $72M Opening [China Box Office] more