Comment on See All the Right Stops on the Customer Journey at VB’s Marketing.FWD Summit

See All the Right Stops on the Customer Journey at VB’s Marketing.FWD Summit

VB EVENT: A 50-cents-off coupon doesn’t have much impact anymore, in a day when customers might be expecting you to toss mink-lined booties into their order as a little seal-the-deal kiss. And they might expect you to ask them how those booties fit a day later. But today’s savvy marketers know that the customer journey isn’t a drive to the mall anymore.

 

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