VB EVENT: A 50-cents-off coupon doesn’t have much impact anymore, in a day when customers might be expecting you to toss mink-lined booties into their order as a little seal-the-deal kiss. And they might expect you to ask them how those booties fit a day later. But today’s savvy marketers know that the customer journey isn’t a drive to the mall anymore.
See All The Right Stops On The Customer Journey At Vb’s Marketing.fwd Summit
VB Staff, VentureBeat
Tue, 01/26/2016 - 6:40am
Topics: event andrew donkin head worldwide brand mass amazon matt valenti guest experience intelligence starwood mary ann fitzmaurice reilly svp global brand integration insights american express single customer s shape tailored venturebeat s marketing vp fit summit vb customer journey customers brands products booties mink-lined anymore day deliver company understanding lifetime isn
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