Comment on Linear TV Watching Down, Digital Viewing Up in Nielsen’s Q3 Report

Linear TV Watching Down, Digital Viewing Up in Nielsen’s Q3 Report

More proof of the sea-change in TV watching: Digital video viewing is up by double digits across key adult demographics, while viewing via a traditional TV screen is dipping. Nielsen’s new “Total Audience Report” examining viewing stats in the third quarter is an effort by the TV ratings guru to document the migration of viewership...

 

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