More proof of the sea-change in TV watching: Digital video viewing is up by double digits across key adult demographics, while viewing via a traditional TV screen is dipping. Nielsen’s new “Total Audience Report” examining viewing stats in the third quarter is an effort by the TV ratings guru to document the migration of viewership...

Topics:  total audience report    tv   digital   viewing   nielsen   
BING NEWS:
  • Nielsen: Fox, Disney Gain Viewing Share in October
    Fox hit a company-high of 8.4% of total viewing; Disney held the top spot in the ranking of TV viewing by company ...
    11/25/2024 - 7:06 am | View Link
  • FOX, Disney Capitalize On Multiplatform Viewing in Nielsen’s October Media Distributor Gauge
    FOX hits company-high water mark in the Media Distributor Gauge with 8.4% of TV; exhibits largest monthly increase ...
    11/22/2024 - 9:44 am | View Link
  • Nielsen: Sports, Dramas Boost Broadcast Viewing in October
    Scripted dramas, football and baseball postseason lift over-the-air TV to largest viewing share since January, per Nielsen’s ‘The Gauge’ ...
    11/19/2024 - 4:06 am | View Link
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