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Boosting Sales with Social Media

In the rush to capture holiday sales, don’t ignore the big role that social media can play. Consumers are increasingly looking beyond email promotions, flyers and mailers for their holiday bargains. The AmEx Spending and Saving Tracker notes that nearly a quarter of consumers plan to use social networks such as Facebook, Twitter, Groupon and Foursquare for deals and promotions this year.

 

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