"Populaire" is a romantic farce made in France, but it unashamedly has one eye on American audiences. Even the token North American cast member Shaun Benson can't help but comment as the action moves from Paris to New York that it's "America for business and France for love." Back in the nineties, Working Title set the model for European romcoms utilizing American characters or locations in an attempt to ensure traction in the U.S.