Comment on Market booms for men's cosmetics — but don't call it makeup

Market booms for men's cosmetics — but don't call it makeup

Men's Cosmetics

Retailers angling to attract men have come up with a variety of skin-care products with creatively masculine names, packaged in cigar boxes and containers mimicking liquor bottles.Like most guys, Eric Lugo wants to look handsome. But he doesn't want to be caught applying makeup.

 

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