Comment on Alcohol Companies Compete In The Margarita Market

Alcohol Companies Compete In The Margarita Market

The infamous alcohol-fueled slushies sold at open-air bars on Bourbon Street in New Orleans have led to countless brain freezes. For fourth-generation locals Antonio and Sal LaMartina, they led to a business: Big Easy Blends. The brothers are trying to bring a taste of the city's night life to homes around the country with a line of frozen drinks in squeezable pouches they launched in 2009.

 

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