Comment on VMAs Score MTV’s Biggest Audience Ever

VMAs Score MTV’s Biggest Audience Ever

Lady Gaga’s male alter ego and Beyonce’s newly revealed baby bump boosted last night’s 2011 Video Music Awards to a record-breaking 12.4 million total viewers, the largest audience ever for MTV. In the network’s target persons 12-34 audience, the VMAs delivered a 10.8 rating (8.5 million), making it MTV’s most-watched telecast of all time in the demo.

 

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