Lady Gaga’s male alter ego and Beyonce’s newly revealed baby bump boosted last night’s 2011 Video Music Awards to a record-breaking 12.4 million total viewers, the largest audience ever for MTV. In the network’s target persons 12-34 audience, the VMAs delivered a 10.8 rating (8.5 million), making it MTV’s most-watched telecast of all time in the demo.
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