Here's how it will work, as explained by Scott: A separate recycling company, led by Coca-Cola Enteprises, the world's biggest Coke bottler (don't ask me to explain the interconnected Coke system), will recover PET from a geographic area stretching from the northeast to Florida. The used PET bottles will come from its own manufacturing system, from government recycling centers and from high-profile venues like NASCAR events, college football stadiums and the House of Representatives.