Amazon executives Matt Garman, Andy Jassy, and Werner Vogels.Mike Blake/REUTERS; Vaughn Ridley/Getty; AmazonAmazon's Bedrock AI service has been performing solidly.Bedrock offers access to multiple third-party AI models.Amazon's strategy of focusing on a broad set of AI models contrasts with OpenAI and other tech giants.So far, the generative AI race has been about who can build the most powerful models.Amazon missed out on this.