Adobe has expanded its generative AI toolkit to video as it bolsters its family of Firefly models with new updates. Currently available in a limited beta, the Adobe Firefly Video Model is the first publicly available generative AI video model designed to be safe for commercial use. Firefly was already in place for creating images, with more than 13 billion images made since its first beta release in March 2023, but can now create video from text-based prompts as well. Through the beta announced at Adobe MAX, Adobe is now seeking early feedback from a small group of creative professionals in the hopes of refining the model further.