Ads are about to become even more important to streaming strategies for companies including Disney, Netflix, Warner Bros. Discovery and Amazon, according to a new study from firm PricewaterhouseCoopers. In its Global Entertainment & Media Outlook 2024-2028, PwC projects that by 2028, “advertising will make up almost 28% of all the money that streaming services […]
Ad Sales Projected To Make Up 28% Of Streaming Revenue By 2028, New Pwc Study Finds
Jennifer Maas, Variety
Mon, 07/15/2024 - 11:00pm
BING NEWS:
- PwC predicts Thailand’s entertainment and media revenue to hit THB690bn in 2024
The PwC report, which surveyed revenue data and forecast growth trends for 11 segments across 53 countries and territories, indicated that the total revenue of Thailand’s E&M industry will reach ...
08/19/2024 - 9:37 pm | View Link - DEG: Streaming Revenue up 27.1% to $22.9B in First Half of 2024
Despite worries that cash strapped consumers are looking to cut their hefty spending on streaming services, the Digital Entertainment Group reported strong growth in revenue for subscription streaming ...
08/18/2024 - 1:00 pm | View Link - U.K. Entertainment and Media Market to Hit $155 Billion by 2028, PwC Forecasts
Streaming services and cinema are set to play pivotal roles in the U.K.’s entertainment and media (E&M) market, which is on track to become Europe’s largest by 2025, according to PwC’s latest Global ...
08/13/2024 - 7:56 pm | View Link - PwC: UK media market set to overtake Germany as largest in Europe
The UK is on track to dethrone Germany as Europe’s largest entertainment and media market next year, driven by a surge in internet advertising and a resurgence in cinema and live music, according to ...
08/13/2024 - 6:01 pm | View Link - More
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