At scale, advertisers are dollars to be lured. Advertising technology supplies millions of ad impressions and targeting tools, but they leave the fundamental goals of an advertising campaign, notably success, to the advertiser. Is there anyone who truly cares about a small business advertiser, the primary client of local newspapers and magazines, at the scale […] The post 10 Advantages That Small Publishers Have Over Tech Giants in Selling Ads appeared first on MediaShift. Please visit MediaShift for the whole story.