By Candice Choi, AP Food Industry Writer NEW YORK — Cauliflower is white like rice and can apparently mimic its taste, too. Swapping out the rice and potatoes in dishes with chopped-up cauliflower has gained traction with low-carb dieters. Now, struggling vegetable maker Green Giant is hoping the “cauliflower rice” trend — which has led to some Trader Joe’s quickly selling out of bags of its house version in some areas — will go mainstream and help it reverse years of declining sales. Green Giant plans to start selling bags of frozen “Riced Veggies” made with cauliflower, as well as frozen “mashed cauliflower” at the end of September.
Is “cauliflower Rice” Going Mainstream?
The Associated Press, Denver Post: Living
Tue, 09/06/2016 - 11:42am
Topics: candice choi ap food industry writer new york swapping riced veggies september cauliflower crumbles riced cauliflower northeastern kroger cauliflower pearls july producer taylor farms february google that parents whole foods jordan greenberg b&g foods inc it s b&g foods general mills inc follow candice choi i cauliflower green giant trader joe s green giant s euromonitor b&g foods i mainstream cauliflower rice selling sales year frozen vegetables began bags pasta fad potatoes dishes trend brand declined store swaps vegetable fresh house similar version shredded plans people mashed percent u.s
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