In July of 1968, Philip Morris released a spinoff of its popular Benson and Hedges cigarette brand. The modified cigarette, in design narrower and longer than Philip Morris’s previous offerings, was launched during a time that found many Americans newly aware of the dangers of smoking. It was meant, as a distraction from that, to evoke elegance—a certain daintiness.
'you've Come A Long Way, Baby': The Lag Between Advertising And Feminism
Megan Garber, The Atlantic: Entertainment
Mon, 06/15/2015 - 1:29pm
Topics: july hedges philip morris s and this lolita-esque soft perhaps smith kline it tv burt reynolds women madison avenue weyenberg massagic yep playboy ms magazine s no comment jerome rodnitzky phoenix rise fall feminist counterculture the in national organization keep her her place award n.o.w as stanford s school medicine impact tobacco advertising tiparillo yet what s philip morris philip morris virginia slims and but love s soft soft women weyenberg weyenberg feminist tiparillo lag feminism long way baby ads cigarette today girls time advertisements newly male lives assume young innocence sexier scent products history buy released product campaign cigarettes familiar slogan feminine liberation marketed target movement appeal advertisers company images man notes based progress sexy feel attractive aimed body times published liberated
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