Video-sharing platform YouTube is honing in on the use of artificial intelligence, with new AI tools announced on Wednesday (Sep. 18) at the Made on YouTube event. In a news blog, Johanna Voolich, the chief product officer, said they are now “bringing the transformative power of AI” to creators and communities. In what has been dubbed ‘a new creative partner,’ the Inspiration Tab in YouTube Studio has now had a generative AI makeover.

 

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