World Cup Bid At Heart Of Britain's Brexit Sports Event Plan

LONDON (AP) — Britain is looking to host up to 60 major sporting events over the next 15 years, including soccer's World Cup, to assert global influence and attract trade deals in the uncertainty after Brexit. The strategy by the UK Sport government agency was announced Wednesday with the country in the midst of a protracted divorce from the European Union to implement the result of the 2016 referendum and strike new international alliances. Building on the success of the 2012 Olympics in London and the English Premier League, hosting major sporting events is now seen as a key instrument of soft power by British Prime Minister Theresa May's government. "This is us thinking about ...Read more on NewsOK.com

 

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