The parent company of Tumblr and WordPress, Automattic, is striking a deal to sell user data to train artificial intelligence (AI) models. The deal has been discovered by 404media, with the tech news site getting hold of internal documents that show the impending data sale with companies like Midjourney and OpenAI. 404media alleges that there will be a new setting introduced today that will ”allow users to opt-out of data sharing with third parties, including AI companies.” How Automattic plan to use AI Automattic has a statement on their site that is titled “Protecting User Choice” and it goes into detail about the company’s stance on AI. “AI is rapidly transforming nearly every aspect of our world, including the way we create and consume content,” the statement reads.