Wordnik launched its first big non-dictionary product last month, a tool allowing online publishers to recommend related content to their readers. Now it's signaling even broader ambitions by launching a new company, which it's calling Reverb. The new company will have the same team and structure, but CEO and technical co-founder Tony Tam told me it will be "working towards something quite a bit bigger and quite a bit different." The stated goal is to "make tools for content understanding at every level from the single word on up."