Why Netflix Just Murdered Its Cheapest Ad-free Plan

This would probably be a good time for IndieWire staff to buy Powerball tickets (a $1 billion jackpot!): As we predicted last year would happen, Netflix just scrapped its cheapest ad-free tier “for new or rejoining members” in the U.S. as well as the UK. That means current subscribers to that “Basic” tier can remain with the plan until they choose to select another one or cancel their Netflix account. The same shift happened about a month ago in Canada; Netflix’s changes often trickle down through our northern border. The issue was economics.

 

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