Facebook is making a big effort to boost its video presence with the launch of Watch, a new subsection of the social media giant’s feature lineup meant to serve as a destination for original episodic shows. Facebook is introducing Watch to a limited number of people in the U.S., and the company hasn’t specified when it will roll out more broadly. Watch is essentially a personalized hub for video content that Facebook will curate and recommend based on the massive interactions that happen daily on the platform.

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