Hate is at the root of the MAGA cult. Hate has been at the root of conservative politics since Rush Limbaugh was given free reign by Ronald Reagan to pollute the airwaves ad nauseam with the destruction of the Fairness Doctrine. Limbaugh's ideas were not based on policies, legislation or culture positions, but to make Republican voters despise the left so much that they would forgo all their morals, credibility, and vote for a racist rapist instead of a Democratic politician. In Duncan Black's post, No One left To hate, he writes: I get that hating immigrants and minorities has a lot more political appeal than I would like, but once the setting for "other" is a bit to broad then I assume you starting hitting some of your own voters.