What You Need To Know In Advertising Today

BIAT&T's acquisition of AppNexus will open up loads of new web inventory and technology pipes to power the telecom's aggressive ambition to challenge not only the duopoly of Facebook and Google but also rival TV networks for ad budgets. And according to industry experts, we can expect to see similar ad-tech deals in the coming months — although it will be hard to top the size of AppNexus.

BING NEWS:
  • Watchdog launches investigation into Google over search and advertising policy
    The Competition and Markets Agency (CMA) said it launched the inquiry to assess how Google's search and advertising services impact users and businesses such as advertisers, news websites, and rival ...
    01/14/2025 - 2:52 am | View Link
  • T-Mobile to acquire digital advertising leader Vistar Media for $600M
    T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) advertising, the companies announced Monday.
    01/13/2025 - 5:04 am | View Link
  • T-Mobile to acquire Vistar Media for $600 Million to bolster advertising business
    T-Mobile US said on Monday it has agreed to acquire Vistar Media, a real-time outdoor advertising technology provider, for about $600 million, in an all-cash deal. The deal would strengthen the ...
    01/13/2025 - 2:42 am | View Link
  • New Mediaocean Report Reveals 2025 Advertising Trends: Generative AI and Automation Lead Marketing Evolution
    AI as a Top Trend: Generative AI has emerged as the leading consumer trend, surpassing CTV. 63% of marketers identify it as critical. Key advancements in AI are reshaping workflows and enabling more ...
    01/13/2025 - 1:59 am | View Link
  • Amazon’s Growth Potential in Advertising and AWS Drives Buy Rating
    In a report released today, John Blackledge from TD Cowen maintained a Buy rating on Amazon (AMZN – Research Report), with a price target of ...
    01/12/2025 - 9:57 pm | View Link
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BING SEARCH:
  • Beijing・Hakuhodo Advertising Co., Ltd. | HAKUHODO
    A professional advertising agency serving mainly automobile companies, we offer a full range of advertising services, including strategy, creative, production, media and events, based on the twin philosophies Sei-katsu-sha Insight and Partnership. Room 901, Beijing Fortune Building, 5 Dong San Huan Bei-lu, Chaoyang District, 100004 Beijing, China.
    01/12/2025 - 5:04 pm | View Link
  • 14 Types of Advertising: Effective Methods of Advertising
    Advertising is a marketing tool used by companies and organizations to promote or sell their products and services to new customers in their target audience. Advertising is a primary component of an effective marketing strategy.
    01/12/2025 - 2:20 pm | View Link
  • What Is Advertising? Full Guide With Essentials and Examples
    Advertising is the use of sponsored, branded messages to sell products or services. The purpose of advertising is to boost revenue, gain an advantage over competitors, and build brand awareness. If you walk by an ad on your way to the grocery store, it may appear to be a standalone billboard or poster.
    01/12/2025 - 1:01 pm | View Link
  • Advertising | Definition, History, Objectives, Techniques, Examples ...
    advertising, the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised.
    01/12/2025 - 12:04 pm | View Link
  • What Is Advertising? – Examples, Objectives, & Importance
    Advertising is any communication, usually paid-for, specifically intended to inform and/or influence one or more people. Simply, advertising is a process of developing a paid communication message intended to inform people about something or to influence them to buy, try, or do something.
    01/12/2025 - 11:14 am | View Link
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