Elon Musk wants to “understand the true nature of the universe.” At least that’s what his new AI company, xAI, said on its website as he announced its formation on Wednesday. Announcing formation of @xAI to understand reality — Elon Musk (@elonmusk) July 12, 2023 Musk incorporated xAI in Nevada in March this year and reportedly purchased “roughly 10,000 graphics processing units”—hardware that is required to develop and run state-of-the-art AI systems.