We've been on a "leveraging social media to boost your brand" trend lately with our Weekend Reading series here at ReadWriteStart; we previously brought you Gary Vaynerchuk's Crush It! and just last week we covered Butow and Bollwitt's Blogging to Drive Business. This week we continue this trend and additionally narrow our focus to social networking with the latest book from author Clara Shih, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff. Sponsor "Online social networks are fundamentally changing the way we live, work and interact," the back cover of the book touts.