While there’s no question that Walmart significantly overpaid for these deals—to the tune of more than $400 million—it didn’t walk away empty-handed. When Walmart announced today that it was selling online women’s-apparel brand Eloquii to FullBeautyBrands, just days after selling online menswear brand Bonobos for $75 million to a brand-management firm and the retailer Express, it marked the end of an experiment that started in 2016.

 

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