Wall Street Worries As Tv Stations Warn Political Ad Spending Will Fall Short

David Lieberman, Deadline.com
Wed, 09/21/2016 - 5:14am

Broadcast TV investors are finally resigning themselves to the likelihood that stations won’t see the bonanza they’d expected this year from political ads — mostly due to lower than anticipated outlays by Donald Trump. Sinclair Broadcasting shares fell 9.4%% yesterday after it lowered its guidance for political spending and earnings. Gray Television also fell 9.4% after it withdrew its guidance for political spending this quarter, saying that “the campaign's future…

Topics: broadcast tv donald trump sinclair broadcasting shares gray television stations spending political ad guidance fell

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Wall Street Worries As Tv Stations Warn Political Ad Spending Will Fall Short

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