A senior US health official has made the case for cigarette-style health warning labels to be applied to social media apps. In an op-ed piece for the New York Times, Dr. Vivek Murthy appealed for the step to be taken for users to be reminded that online platforms are “associated with significant mental health harms for adolescents.” The US Surgeon General believes social media is a key driver toward “the mental health crisis among people” and feels the introduction of labels would regularly remind young people and parents that “social media has not been proved safe”. Dr.