Rather than pivot, the advertising industry must adapt and learn to effectively use the channels at their disposal (TV included), factoring in the seismic societal and technological changes that have occurred over the past decade. In 1941, New York station WNBT broadcast the first television advert. The spot—for the watchmaker Bulova—ran before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies and is believed to have cost the company between $4 and $8 (between $82 and $164 today).Read Full Story