Nike needs to refocus on five key sports areas and hold fewer sales, among other areas, the CEO said.Cheng Xin/Getty ImagesNike's CEO Elliott Hill said that there are three things he wants to fix at Nike.One mistake was being "too promotional" and offering too many discounts.The company will also focus on five areas: running, basketball, training, football, and sportswear.Nike's new CEO said that two months into the job, he's working hard to fix three key mistakes that the sneaker maker has made in recent years.Hill rejoined the company in October as chief executive after retiring from his post as president of marketplace and consumer in 2020.

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    CEO Elliott Hill said that Nike would rein in the number of promotional events and focus on five categories of sports clothing, among other changes.
    12/19/2024 - 5:53 pm | View Link
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    Some of the problems for Nike Inc., which on Thursday reports its first round of quarterly results under a new chief executive, have been problems for anyone trying to sell things people often want ...
    12/16/2024 - 12:24 am | View Link
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