There May Be No Driving Away From Smart Ads

WASHINGTON — Here is what’s around the corner: Smart digital billboards will detect the make, model and year of oncoming vehicles and project ads tailored to the motorist. Roadside cameras will read license plates, and powerful computers will make snap judgments based on likely home address, age, race and income level to pitch products or services through the billboards. Once ads flash up on roadside digital screens, the sales pitch may not stop.

Sections:  u.s.   
Topics:  Maine   Cumberland County   Portland   
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